Welcome to Century BMW! We're proud to be a part of the Century Automotive Group, which has been serving Huntsville, Florence, and Cullman for over 40 years. We're looking forward to assisting you in any way we can throughout your car-buying journey. Visit our showroom to view our current options for your next ride and speak to one of our financiers today about the great rates we can offer you. Our staff is dedicated to making the car-buying experience as seamless and as enjoyable as possible, so visit us today to learn more!

Our History

In 1969, John H. Shields moved to the area looking to follow in his father's footsteps and open a dealership. Over the years he worked hard to grow his business into the success that it is today, all while continuing his strong tradition of family values. He opened our dealership in 1981 and then continued to expand the Century Automotive Group from there. The result is a dealer you can trust offering you a wide range of models to choose from.

Due to our rich history, we know the value of community. We have strong ties to this area and believe in developing lifelong relationships with both our employees and our customers. To thank the community for all it has done for us over the years, we like to give back with events like BMW's Ultimate Drive® for the Susan G. Komen Breast Cancer Foundation.

A Great Inventory to Choose From

We want to reach a wide range of lifestyle needs, so our dealership features a vast inventory of some of your favorite BMW models. Whether you're looking for a roomy SUV like the X3 or a more compact ride like the 5 Series, one of our sales associates will take the time to explore your different options. We'll show you all the interior and exterior features and amenities to ensure you're making a well-informed decision on your next ride.

Our dealership also has pre-owned and certified pre-owned options to show you. Our certified models must undergo a series of rigorous tests and inspections before they earn this prestigious title, so you know you're getting a top-of-the-line used vehicle. No matter what you're searching for, a member of our sales team is here to assist.  

Financing Made Simple

When it comes time to finance your next vehicle, our dealership wants to continue your excellent customer service experience by making the process as simple and as quick as possible. We'll take the time to go over all your options and find you a rate that perfectly suits your lifestyle needs. Reach out to us at any time with any concerns or questions you may have.

Quality BMW Service You Can Count On

To keep your vehicle running smoothly for years to come, we offer an on-site BMW service center equipped with technicians who can complete a wide variety of routine maintenance services like engine oil changes and tire rotations. We're highly knowledgeable about the needs of your vehicle and utilize genuine parts to ensure your car continues to bring you years of enjoyment and smooth handling.

Visit Century BMW Today!

Century BMW has made a long-standing name in the community winning many awards and distinctions for our superior customer service. We've been proudly assisting our neighbors in Huntsville, Florence, and Cullman in their new car search for decades, and we're excited to do the same for you. Visit our dealership today to explore our inventory and learn more about how we can help you get behind the wheel of a great new, used, or certified pre-owned BMW.


Century BMW

3810 University Dr NW
Directions Huntsville, AL 35816

  • Sales: (256) 536-3800
  • Service: (256) 536-3800


  • Monday 9:00am to 7:00pm
  • Tuesday 9:00am to 7:00pm
  • Wednesday 9:00am to 7:00pm
  • Thursday 9:00am to 7:00pm
  • Friday 9:00am to 7:00pm
  • Saturday 9:00am to 6:00pm
  • Sunday Closed